To grow your business you need to build a database of potential clients that you can promote your services/products to. One of the easiest way to do this is to have a free offering with a “call to action” on your website. A free offering could take the form of an article, sample product, white paper, blog, first few chapters of your book, discount for your products and services and the list goes on. A “call to action” is something that encourages people to want to learn more about you, your business or your services. Potential customers come to your … Continue reading How to set up Mailchimp to build a database of clients