Marketing | Allied Health Professionals Network

8 Tips to Capitalise on Your Marketing Campaign Results

When creating a marketing campaign, it can be overwhelming knowing where to begin. Who should you target? What medium is right for your business? Below are a few handy tips to help you create a successful marketing campaign. Find out from your potential customers what they want and how they want to receive it, then research it. Always look for ways to make doing business with your company easier, faster, more fun, and more convenient. The two strongest appeals in our culture are love and money. Offers that help prospects get or save money or time, tend to be more […]

How to set up Mailchimp to build a database of clients

To grow your business you need to build a database of potential clients that you can promote your services/products to. One of the easiest way to do this is to have a free offering with a “call to action” on your website. A free offering could take the form of an article, sample product, white paper, blog, first few chapters of your book, discount for your products and services and the list goes on. A “call to action” is something that encourages people to want to learn more about you, your business or your services. Potential customers come to your […]

Is Evernote useful in your business?

Are you one of those creative people that has lots of ideas and never knows where to put them? Do you have notepads, journals, and pieces of paper lying around with important information on them? Or perhaps you are one of those people who has sticky note reminders everyone….most likely one of these options is you! So where do you store all your great ideas for your business? Evernote can be accessed on your computer, phone or tablet. You can take a photo of a business card, image, people, ideas and documents and add them to notebooks. Once you have […]